Profit Margin & Markup Calculator
Calculate profit, gross margin and markup from cost and price — or find the price for a target margin or markup.
About this tool
Enter a cost and a selling price to see the profit, gross margin and markup. Or switch mode to find the selling price that gives a target margin or a chosen markup on cost. Works in any currency.
Frequently asked questions
Divide the profit by the selling price and multiply by 100. An item costing 150 and selling for 200 makes 50 profit, a margin of 50 ÷ 200 = 25%.
Margin is profit as a share of the selling price; markup is profit as a share of cost. The same 50 profit on a 150 cost is a 25% margin but a 33.3% markup, so markup is always the larger number.
Divide the cost by (1 − margin). For a 20% margin on a cost of 80, the price is 80 ÷ 0.8 = 100 — which is a 25% markup.
Margin = markup ÷ (1 + markup). A 50% markup gives 0.5 ÷ 1.5 = 33.3% margin; a 100% markup (doubling the cost) gives a 50% margin.
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